Expanded LeasingDesk Automates Entire Leasing Process
New Point-of-Lease System Expedites Every Step of Lease Execution
Irvine, CA – June 28, 2007 – LeasingDesk, a wholly owned subsidiary of RealPage, Inc., today announced an expanded suite of solutions that simplifies and expedites the leasing process for multifamily communities. The comprehensive offering streamlines the execution of a lease by automating processes at the point of lease.
For the first time, the entire point-of-lease workflow is a streamlined process that’s fast, easy and efficient. The enhanced offering includes online leasing, resident screening, electronic lease document management, eSignature capabilities, a security deposit alternative and renter’s insurance. With the LeasingDesk suite in place, owners enable prospective residents to complete the entire leasing process online, from application to a legally binding e-Signature, 24 hours a day, seven days a week from any where with an Internet connection.
“LeasingDesk continues to design solutions that exceed the evolving needs of the multifamily industry,” explains Dirk Wakeham, president of LeasingDesk. “We recognize more residents are conducting business via the Internet, so our new point-of-lease solution packages every step of the leasing process online. Owners gain improved efficiencies and profitability while residents can lease an apartment quickly and easily from their personal computer.”
The point of lease solution interfaces with most popular property management software systems so owners can use existing marketing tools to attract prospects and execute the lease with unprecedented efficiency using the LeasingDesk suite. For RealPage users, the suite of LeasingDesk solutions quickly and easily integrates with OneSite® Leasing and Rents to keep all property management information centralized and streamlined.
To further improve workflow, the point of lease system seamlessly integrates a prospective resident’s personal information into an electronic document management system. The system stores, secures, retrieves and archives sensitive and legally binding documents related to resident lease obligations.
Suite of Components
LeasingDesk Lease Document Management System gives owners the benefit of using electronic leasing forms and addenda to execute critical documents online quickly, easily and consistently. To further streamline the leasing process and add office efficiencies owners can use the best-practice electronic forms built into the system, customize them or upload existing documents in Microsoft Word or .pdf formats.
Online applicants are provided with the necessary documents and are walked through the leasing process step-by-step. Prospects enter their information once and it is automatically inserted into all relevant lease documents. To ensure nothing falls through the cracks, all forms are kept in a secure, easily accessible electronic document library or “file cabinet.”
Once the application is received, LeasingDesk Resident Screening scores the prospect using a highly accurate model to predict future default and payment behavior. It accesses multiple databases including top credit bureaus, criminal and terrorist databases, eviction and resident history, and insufficient funds check data. Owners also benefit from access to Renter’s Performance™, RealPage’s proprietary rental history database, the most extensive and comprehensive in the multifamily industry, and an increasingly important fraud and identity theft detection. The system provides a rental recommendation within 15 seconds, based on a complex scoring algorithm customized to meet each owner’s specific criteria.
Only LeasingDesk enables prospective residents to execute an electronic lease, from anywhere with an Internet connection, using its exclusive eSignature technology. eSignature conforms to the June 2000 Electronic Signatures Act, making an electronic signature legally binding and admissible in court. Each electronic lease is stamped with an “Electronic Signature Authentication” seal containing detailed information about the lessee and the document imprint and stored in the “electronic file cabinet” to preserve document integrity and allow ease of future retrieval.
DepositFree™ provides residents with a cost-effective alternative to the traditional security deposit. Residents purchase a one-time, non-refundable surety bond that guarantees their financial responsibility in the event of unpaid rent or damages. The solution minimizes an owner’s financial risk and attracts residents who pose an acceptable credit risk, while reducing a prospect’s’ initial move-in costs.
LeasingDesk’s flagship offering, eRenterPlan™, also integrates into the point of lease system. Requiring renter’s or liability insurance as a condition of residency is a proven and easy way to mitigate risk exposure caused by resident negligence. LeasingDesk makes it easy to implement a comprehensive renter’s insurance program because residents are pre-approved for coverage as soon as the lease is executed. Owners who require residents to show proof of liability insurance benefit from reduced risk and improved profitability. Additionally, LeasingDesk offers RenterProtection, a community blanket insurance policy paid for by the owner that delivers supplemental protection against financial loss due to resident-caused damage.
To schedule an interview with a LeasingDesk executive, or to learn more about LeasingDesk, please contact Don Canfield at don@linnelltaylor.com or at 303-684-0300 ext. 123.
About LeasingDesk
LeasingDesk, a wholly owned subsidiary of RealPage, Inc., is the leading provider of risk management solutions specifically designed for the multifamily industry. LeasingDesk's flagship program, eRenterPlan, offers owners and residents an affordable and easy-to-implement renter’s and liability insurance solution that increases profitability by eliminating exposure from resident negligence. LeasingDesk also offers DepositFree, an alternative security deposit solution that utilizes a surety bond to guarantee a resident's financial obligation in accordance with the lease agreement. For more information on LeasingDesk, visit www.leasingdesk.com, or call 888-484-7132 or send an e-mail message to sales@leasingdesk.com.
About RealPage
Located in Carrollton, Texas, a suburb of Dallas, RealPage provides products and services to more than 20,000 apartment communities across the United States. Its four on-demand product lines include OneSite® property management systems that automate the leasing, renting, management, and accounting of conventional, affordable, and student housing properties; CrossFire® property marketing systems that help boost occupancy and build retention; M/PF YieldStarTM asset optimization systems that maximize asset valuation and investment return through revenue management and market intelligence; and VelocityTM utility and billing services that help accelerate payments for resident charges. For more information, please call 1-87-REALPAGE.